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0-3, but not totally on the bottom

September 28, 2010 - John D'Agostino

It has already been a very long season for the Buffalo Bills — an 0-3 start, its starting quarterback waived and season ticket sales are down some 20 percent.

But there was some so-so news about the team that came out earlier this month. Nielsen Co., the media research firm, developed a system that ranked each NFL team based on TV rankings, the number of times they are mentioned and how much traffic their Web site receives. The Bills did not finish last — but they did finish at No. 20.

That ranking is ahead of the Cleveland Browns at No. 21, but not the Pittsburgh Steelers, which rated No. 2. Dallas was first and Buffalo rival Miami rated only No. 19.

What does not fare well for the Bills in the study is its small-market status, which gets smaller each year our state and local governments raise taxes. "Five of the bottom 10 teams hail from Charlotte, Kansas City, Jacksonville, Tampa and St. Louis," reports The Wall Street Journal.

But those other small-market teams are pretty large when compared to Buffalo, which is 50th in the nation in terms of population. Jacksonville is 40th; Charlotte is 18th; St. Louis is 19th; Kansas City is 35th. Tampa is ranked 54th.

 
 

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