BUFFALO - Alliance Advisory Group, Inc. named Brittany Frey director of marketing, responsible for developing and executing the financial services firm's internal and external communications and marketing strategy throughout its Upstate New York operations.
"As we continue to be focused on growing our workforce across Upstate New York, we knew we needed to bring on a marketing professional who could help elevate our brand, mission and vision among our key stakeholders," President and Chief Executive Officer, Robert J. Fashano said. "Brittany's strategic communications and marketing experience will further position us as a leading, local company who is committed to improving and investing in all of the communities we serve."
Frey joins Alliance Advisory Group, Inc. from Casteel Schoenborn, an investor relations and corporate communications firm, where she served as vice president of investor relations and director of media relations. She played a key role in supporting the firm's largest client engagement, a multi-state $31 billion financial institution. Additionally, she advised publicly traded and privately-owned companies on both their internal and external communications and media strategies.
Article Photos

Brittany Frey
Prior to joining Casteel Schoenborn in 2011, Frey served as an account manager in the public relations group of Travers Collins, a Buffalo-based integrated marketing communications agency. In this role, she provided communications counsel to a variety of organizations in the financial services, health care, academic and entertainment industries.
Active in the community, Frey serves on the executive board of directors for the Cystic Fibrosis Foundation of Western New York and is a member of both the Junior League of Buffalo and University at Buffalo Alumni Association.
A Fredonia native, Frey currently resides in Amherst. In 2007, she earned her bachelor's degree from the University at Buffalo.
About Alliance Advisory Group
Alliance Advisory Group (AAG) is a financial services firm headquartered in Buffalo with additional offices in Rochester, Syracuse and Jamestown. AAG is one of the top 100 private companies and one of the largest independently-owned financial services firms in Western New York.
AAG is built on a solid foundation of excellent client service and in-depth market knowledge. AAG strives to offer our clients meaningful strategies to meet their objectives and to give our Financial Repres-entatives a rewarding place to work.
AAG is an agency of The Guardian Life Insurance Company of America. Our association with Guardian allows us to offer a full range of financial products and services from a brand name that is one of the most respected in the industry.


