Delivering a message to the community is something our newspaper has done for more than 130 years. Whether it be in the form of our print edition or the Web site, if the OBSERVER has covered it, it is now a part of the region's history.
Most of the messages we deliver each day are in regard to milestones and news coverage.
Another portion of that message is from the local businesses, which rely on our product to tell readers about their merchandise or services. That is the advertising portion of our product, which is contained in classified advertising and the display ads.
This week, our newspaper's advertising department received honors for some of its 2011 work at the New York Newspapers Advertising and Marketing Executives conference that was held in Corning. In all, the department received nine awards - six for first place.
The first-place awards include:
Black and white ad, which was created for the Paper Factory.
Locally prepared color, which was the cover of our Vision section and was created by artist Sarah Neumeister.
Advertising section/newspaper supplement, which was the "101 Things To Do" section. Our 2012 version will be in print next week.
Promotional literature for our coupon book for advertisers.
Community service for our "See Plenty on Routes 5 and 20" section that normally appears in an April edition.
Online animated advertisement for our "Grape Expectations" event last June.
Our staff also was recognized for second place in newspaper self-promotion, which was our Earth Day advertisement and third place for our ad campaign that focused on Lenten dinners as well as our Spring and Summer Guide last year.
Meredith V. Patton, our advertising director and also a NYNAME board member, was at the conference to accept the awards that are recognized in our state industry.
Congratulations to the staff on a job well done.
John D'Agostino is the OBSERVER publisher. Send comments to jdagostino@observertoday.com or call 366-3000, ext. 401.
