Formerly known as Bush Industries, eSolutions Furniture, located at 1 Mason Drive, Jamestown, announced the rebranding of its commercial and residential divisions to meet the evolving needs of consumers and the spaces in which they live and work.

“Our business has been in a transformative state these last couple of years. Now we are thrilled to reveal what we’ve been working on as we establish ourselves as an eCommerce leader of accessible,

ready-to-assemble furniture solutions for homes and commercial spaces,” President and CEO Luc Mongeau, said in a prepared statement.

Mongeau added that the company’s professional B2B division, Bush Business Furniture (BBF)unveiled a new look and a new website, and it will be launching a lineup of new products in 2025.

“We take great pride in helping businesses and organizations find office solutions that put every space to its best

use,” Mongeau noted. “With a straightforward, uncomplicated buying process, simplifying the lives of key

stakeholders in small- to medium-sized businesses is at the core of our mission.”

BBF Portfolio Director Nolan Ditcher added that since COVID commercial furniture needs for small to medium businesses have changed a great deal. During COVID, Ditcher added, the work-from-home model gained momentum, and many people were afforded a hybrid work schedule.

Ditcher said now that workers are coming back into the office, BBF is positioning itself to meet the furniture demand.

“So the rebrand for BBF is really us, you know, putting a stake in the ground to re establish ourselves as a true commercial brand,” Ditcher said.

Ditcher added BBF is focused on commercial furniture, and “is truly committed to providing that everyday-use, commercial-grade, heavy-duty product” to small- and medium-sized businesses.

Director of Commercial and National Sales Mike Peters said the idea was to separate lines, so the company was not just known for producing desks. Now, Peters said, the company can furnish breakroom, reception area, and training room furniture. All products are designed, tested, and certified to withstand the rigors of a 40-hour-plus workweek.

The recent launch of the Vista Collection marks a significant milestone for the brand. The line has commercial-quality desks and storage with an upscale contemporary style that coordinates with BBF office accessories such as privacy panels, powered components, seating and more – all designed for effortless flexibility and expansion.

The company began the period of transition in April, when Bush Furniture, its

residential brand, became Bush Home – with a new look, an all-new website, and a focus on product solutions for every room of the home, the statement said. Building upon its legacy in office furniture, Bush Home will elevate its offerings to include coordinating dining sets, bedroom sets, and complete on-trend designs for living and gathering spaces.

“Bush Home was created to offer a new avenue to consumers for cohesive styles at affordable prices, so every family has the power to create spaces that bring joy to the everyday and make every room

feel connected,” said Portfolio Strategy and Commercialization Vice President Jackie Grimm.

Bush Business Furniture and Bush Home are leading e-commerce manufacturer brands of quality crafted, quick ship, ready-to-assemble furniture solutions. Since its beginnings over 60 years ago, Bush has seen its business model adapt through the years to better serve consumers and the ever-changing market needs.

Peters noted that the company is on the New York State contract meaning that municipalities in the state are eligible to be furnished by BBF.

“We are excited to be investing in this brand and its roots in small-town America as we continue to support the community where the brand was founded,” Mongeau noted.